Welcome to the Pork Side
Welcome to the Pork side
Rugby and Ridiculousness with a Greater Purpose
Welcome to the Pork Side: Rugby and Ridiculousness with a Greater Purpose
The pub is central to many rugby stories. It has served for generations as an incubator for ideas, planning sessions, board meetings, and the like. Perhaps it is the communal nature of the pub that sets the tone for collaboration and ideas.
Or it just might be the pints that get the creative juices flowing.
Like many other great rugby ideas, Jurassic Pork began in a pub. It was during a pub session that Jacob Holt, Slade Collins, and Ed Martin came up with the idea.
Yes, they are called Jurassic Pork. Great name, right?
When I first stumbled upon them on social media, earlier this year, the name immediately drew my attention. Then I saw their logo and knew that they were onto something. That was backed up with a fantastic purpose delivered with a tongue in cheek style that is often missing in the rugby world.
The plan started out modestly, but rapidly turned into something much, much more. One of the core themes of rugby is the draw to be part of something bigger. Jurassic Pork started out as a plan for a social 7s side and evolved into a movement that led to hosting a festival.
All while raising awareness and funds for the renowned rugby mental health charity Looseheadz.
“The team came about when the two other founders had a falling out at a previous team,” Jurassic Pork co-founder Jacob Holt explained. “Then us three hombrés were at the pub in the dead of winter and after some venting, the suggestion ‘why don’t you start your own team?’ was heard.”
Ed Martin came up with the name Jurassic Pork and that was that.
“We initially thought we’d just go and booze across the south coast,” Holt said. “Evolving into what we are wasn’t ever in the question.”
Those wild road trips, tales of squads beating the odds, or clubs that seemingly come out of nowhere. Some of the best rugby stories happen because there wasn’t a plan or expectations. It just happens organically.
Jurassic Pork began life as a social 7s side with an identity that was difficult to miss.
How can you not take a pause when you come across a logo designed with a dinosaur/pig hybrid? That says a lot about the people behind the curtain. They started the side to play rugby, have a laugh and certainly not take themselves too seriously.
The group started with plans to enter a bunch of events over the course of the summer. As momentum grew Jurassic Pork’s founders decided there was an opportunity to attach something more meaningful to what they were building.
Looseheadz became a natural partner. Not unlike Jurassic Pork, Looseheadz was an idea born at a rugby club bar. They are Rugby’s mental health charity using the power of the sport to start conversations, tackle the stigma, and ultimately save lives.
“As we started to grow, we decided we’d add a string to our bow and a perspective to everything we do,” Holt said. “Rugby is a very hard-nosed, tough-guy sport. Especially with our players being based in the particularly stoic South West. It’s okay to express yourself. It’s okay to be yourself. It’s okay to open up about how you are.”
That message has become central to Jurassic Pork’s identity, alongside plenty of fun.
Don’t let the light hearted approach fool you. They may lull you into taking them lightly after seeing their slightly unconventional warm ups. Then the squad locks in and plays some seriously good rugby. The kind of rugby made for 7s with plenty of risk, flair, and showmanship.
Holt admits it took some time for people to figure them out.
“We generally don’t take ourselves too seriously. Then we flick the switch and produce some quite brilliant rugby.”
They didn’t have any expectation of winning trophies, but it happened. Even against some stiff competition they beat the odds.
What happens after the final whistle says even more about the Pork. After matches, the squad makes a point of bringing both teams together for a mixed photo underneath the posts.
That culture, combined with their fundraising efforts and distinctive personality, has helped Jurassic Pork build a bit of a following.
“We like to think of ourselves as the Fiji Rugby Team,” Holt joked. “We might not win the World Cup, but we are everyone’s second favourite team!”
Then came PorkFest. What began as an idea for a Barbarians style match at Puddletown RFC grew into something much larger with rugby, live music, vendors and fundraising all coming together.
Rugby people love biting off more they can chew. There is something in our DNA that keeps us pushing.
“PorkFest was absolute stress,” Holt said. “It’s quite expensive and, as three founders, we found ourselves dipping into our own pockets to get it over the line.”
One of the great parts about the rugby community is that it has a way of stepping up for great causes. Bands donated their time, vendors contributed portions of their profits and James Newsam Construction, the Wheel Centre and Switched On Electrical sponsored the event.
More than 500 people turned up for PorkFest coming from the local area and beyond. Some came for the rugby and others for the music and festivities. A total of 97 players, men and women, played rugby at PorkFest with 37 different clubs represented.
Along with the rugby, they had four live bands, two DJ’s, and sixteen musicians to keep the crowd entertained. They even had their own Porkin’ Hell beer produced by Hamhaugh Hops!
The most important piece remained, which is sharing the Looseheadz mission.
“It was an honour to introduce Looseheadz to this part of the world,” Holt said.
For something that started with three friends and some pints, Jurassic Pork suddenly looked like something far greater than a summer 7s side.
With a season and major event production behind them, what is next for Jurassic Pork?
What started out as plans to play some rugby and have some fun is evolving. The objective is to become a recognizable part of the rugby landscape. The type of group people want to represent whether they are looking for social rugby or a serious test against quality opposition.
Most importantly, Holt wants Jurassic Pork to remain somewhere people feel welcomed and valued regardless of their ability. This core theme that is at the heart of rugby, but often gets shoved aside when competition takes over.
“We don’t care if you’re absolutely mustard,” he said. “We don’t mind if the only thing you’ve ever caught is a cold.”
That quote might be the best representation of Jurassic Pork yet. We say it a lot at Bottom of the Ruck. We come for the rugby, but we stay for the people. Jurassic Pork is doing it right. They are having some fun playing the sport while raising money for an incredible cause.
The fun part about dreams is that they don’t need to have limitations.
“Jurassic Pork could become anything,” Holt said. “The sky’s the limit.”
With the summer at a close and players returning to their respective clubs for XVs season, the growth mindset hasn’t changed. They’re still out there raising money for Looseheadz with Pork Quiz nights being held at rugby clubs, recruiting players, and they have even started a run club!
They’re also hard at work creating even more opportunities to represent The Pork in 2027 with men’s, women’s, and Vets sides, different competition levels, and the addition of XVs exhibition matches.
Want to get involved and support Jurassic Pork along with their mission?
There are lots of ways to get involved.
You can dust off your boots and pull on the jersey, attend a future PorkFest, support one of their fundraising efforts, become a sponsor, or simply follow along with their social media accounts to see where this thing goes next.
Jurassic Pork is building something worth being part of.
Every bit of fun helps Jurassic Pork continue spreading the Looseheadz message. Rugby has always been pretty good at looking after its own, but we’ve not been great with talking about our feelings.
Sometimes that starts with simply letting someone know it is okay to talk.


























